In June 2011, HMC operator members voted to approve a charter to guide their work. The charter was updated in 2017 after completing a year-long strategic planning process. The HMC purpose, vision, and mission are as follows:
HMC members come together as industry leaders to leverage their unique combination of influence and experience with the single-minded goal of developing practical solutions that help expand the availability and sales of healthy menu choices.
HMC members seek culinary innovation, insights, and inspiration in support of their commitment to providing healthy, flavorful food and beverage choices that enable their customers to live healthier lives.
HMC members collaboratively engage with foodservice industry leaders, resource specialists, manufacturers, and other suppliers to identify and explore non-proprietary culinary insights, applications, strategies, solutions, tools, and resources that can help large volume foodservice providers fulfill their customers’ desire for delicious and nutritious menu choices.
HMC members influence the restaurant and on-site foodservice industry and increase awareness in the public health community of the positive role the foodservice industry is playing in addressing diet-related public health issues.